Close But No Cigar
Posted on | March 21, 2008 at 7:17 am | 3 Comments
Good Friday? What’s so good about it? I still have to go to work, don’t I?
In the news yesterday: Apple’s Logo Makes You More Creative Than IBM’s. I like this part:
The professors Fitzsimons and Chartrand asked test subjects to come up with creative uses for a brick while showing them images of Apple’s logo and IBM’s logo.
[...]
Imagine for a moment the scenario: Shown IBM’s logo, test subjects stare at a brick and think, “If I only had another, I could build something.” Those exposed to Apple’s logo, however, saw a myriad of possibilities for said brick: “It’s a jail-broken iPhone after an official Apple update, or a door stop, or maybe I could use it to break Microsoft’s monopoly. Why, ground up and seasoned properly, it would make a tasty, mineral-rich meal!”
That’s one of the weirdest paragraphs I’ve ever read in a news article.
I don’t know about the rest of you, but whenever I see a single brick, regardless of whether or not I just viewed a corporate logo, I always think “I can toss that brick in the air, and some dog out on the wing of an airplane might catch it in his mouth”.
Latre.
Jogged Today: Yes (@ 33°F)
Songs That Came Up On The iPod While Jogging:
- “Heaven on the Moon” (The Caulfields)
- “Mannish Girl” (Lloyd Cole)
- “There’s A Million Ways To Sing The Blues” (The Features)
- “Number Five With a Bullet” (Taking Back Sunday)
- “Perambulator” (Icicle Works)
- “This Is True” (Bill Nelson)
- “Have You Heard (Original Take)” (Moody Blues)
Pet Peeve of the Day: Don’t you just love it when your car is making an unusual noise that is really bugging you, and then when you take it to the shop, it suddenly stops doing it? Of course, that can be applied to malfunctions of items in general.
Poignant Search Term Of The Day That Led To This Blog: “friend and coworker eulogy”.
Runner-Up: “# 1 song about shitty friends”.
Second Runner-Up: “plastic surgery for ears earbuds”.
And Just Generally Weird: “pics of frogs eating cereal”.
Comments
3 Responses to “Close But No Cigar”
March 21st, 2008 @ 9:18 am
A brick makes me think of building a barbeque pit and inviting all the neighbors over so that I can make new friends. When those friends start to annoy me the brick can be thrown and, with enough force and precision, dispose of that problem as well. Yes sir, many possibilities for the brick.
March 21st, 2008 @ 10:13 pm
Janet will surely contribute to this “what do you think of when you encounter a brick?” conversation.
Me, I think of seven small Parisian brandy snifters mysteriously buried in a field about twenty meters outside of Gdansk.
March 22nd, 2008 @ 5:30 pm
For a few years in the 90s, every time my car started making a strange noise it would turn out that a Yugo had pulled up next to it. I even had a joke about a Yugo passing my car followed closely by a NATO cruise missile, but that was kind of topical and makes little sense these days.
Anyhow, bricks rock.